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The Call

Unconscious bias in medicine exists. Studies in the USA show that black women receive 34% less pain medication and die 4 times more in labor. In addition to being 22% more likely to die of heart disease and 71% of cervical cancer. And doctors believe men 7 times more than women when it comes to pain symptoms. This video illustrates how the difference in treatment can literally be life or death. Here in the USA, there are studies that show how much medical prejudice impacts the health of black people. Check www.empowherny.org/thecall to find out more!

EmpowHer NY | The Call Project — video by Craig KabrhelEmpowHer NY | The Call Project
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Recognition
  • Silver GLASS Lion - Cannes Lions 2021
  • Silver Lion - Awareness & Advocacy Cannes Lions 2021
  • Bronze Lion - Social Culture & Context Cannes Lions 2021
  • 5 Gold Clio Awards
  • 6 Silver Clio Awards
  • 8 Clio Health Awards
  • DnAD Wooden Pencil
Credits
  • Agency The Bloc
  • Director Craig Kabrhel
  • Chief Creative Officer Bernardo Romero
  • Creative Director Kim Barke
Gear
  • Blackmagic Pocket 6K
  • Sigma Art 18-25 EF
  • Sigma Art 50-100 EF
Next project NIPT → NIPT — next production